Hi, I’m Sofia — a visual designer turned product thinker with a Master’s in Integrated Innovation from Carnegie Mellon University’s School of Engineering.

My background spans global brand campaigns, system design, and cross-functional collaboration. After crafting visual identities at scale for years, I’m pivoting into product/strategy design roles to build more thoughtful, data-informed digital experiences.

My recent work includes ClarifAI, an AI agent exploring the intersection of data and social listening.

Hi There!

  • Currently, I’m Leading the LATAM design team - stirring up global campaigns for Max, and singlehandedly launched for 44 territories in Latin America.

  • I love everything about collage. I usually take collage workshops in Miami, or digitize my photos from places I’ve stumbled across or traveled to. If I’m not doing that, you’ll usually find me in a pickleball court, or working with clients to build their brands.

  • Feel free to email me with inquries at: sozertuche@gmail.com or you can find me on LinkedIn. Don’t be a stranger!

FAQ’s