Sofia Zertuche is a Senior Product Designer, where she leads the UX behind ML-powered discovery and recommendations at Chewy. Her path started at Warner Bros. Discovery, where she joined as the first designer on the HBO Max Latin America launch.

She led design on flagship live events including the Champions League and Live on Max, HBO Max's first concert series, which drew over 1.7 billion views — work that lead to directing LATAM design and team for major brand campaigns (Barbie, the Oscars, UEFA) while managing end-to-end workflows across teams in Brazil, Mexico, Argentina, and Chile.

Sofia holds a Master's in Integrated Innovation of Products and Services from Carnegie Mellon, and a Bachelor's in Graphic Design from the University of Michigan. She merges creative direction with data-informed strategy, building culturally resonant, AI-powered design systems across Figma, the Adobe Creative Suite, and beyond.