ClarifAI - ViralMoment
Overview
Transforming the way digital marketers convert video analysis data into actionable business insights with AI.
My Role
I led the end-to-end user journey mapping for an AI-powered video insights dashboard, using impact–effort analysis to align MVP scope with business goals. Through early usability testing, I identified and resolved key flow issues—accelerating development and contributing to a solution now live on the platform.
0-1 mos
IDENTIFY THE MVP
We began by mapping the end-to-end user journey and aligning design goals with business needs. Through impact–effort analysis and stakeholder interviews, we defined a clear MVP scope that balanced technical feasibility with user value.
Design Process
1-2 mos
USER INTERVIEWS & FEEDBACK
I facilitated weekly design studio sessions and conducted usability tests to validate early concepts. Insights from user interviews helped us identify friction points and prioritize iterative improvements—turning vague needs into actionable design criteria.
2-2.5 mos
DESIGN SOLUTION
I designed a modular video insights dashboard with a scalable visual system and intuitive interaction patterns. This included custom components for trend detection, video summarization, and topic clustering—making the AI's output both useful and usable.
2.5-3 mos
PITCH TO CLIENT
We wrapped the project by presenting a clickable prototype and key recommendations to ViralMoment’s leadership team. Our solution was greenlit for development, and several features are now live on the platform, demonstrating the real-world impact of our design.
How can Viral Moment transform the way Digital Marketers convert video analysis data into actionable business insights?
Identifying the MVP
Marketing and data analysts face challenges like overwhelming data, manual processes, wasted time, and insights that lack actionable impact. These issues leave them stuck in reactive tasks with little room for strategic focus.
“A modular dashboard that ‘gets 90% right’ out of the box, with the option to fine-tune engagement metrics like likes, comments, shares, and hashtags.”
Max, Sr. Insights Analyst, CX Data & Insights at
Warner Bros. Discovery
“The biggest challenge is picking out the signals that indicate something actionable…Are we seeing an upward or negative trend in sentiment? When we notice a shift, we dive deeper to understand why.”
Jamie, Marketing Operations Leader, Analytics and Technology at Boeing
User Interviews
The Opportunity
With business operating with leaner teams, the need for automated solutions has become critical- empowering organizations to maintain efficiency, drive meaningful impact, and stay competitive.
Short-form video is now the primary source of marketplace insights, driven by Gen Z and Gen Alpha on leading platforms.
AI-powered tools are reshaping how brands analyze social content, delivering actionable insights that help identify market trends and drive strategic decisions.
Product Solution